PRODUCT DESIGN LEADER

Delivering world-class digital products. Transforming everyday experiences.

Selected Work

COMING SOON

LOYALTY

Points with Purpose

Evolving Clubcard into a service-led ecosystem that deepens customer relationships and fuels growth.

COMING SOON

AI SUPPORT

Smarter Support, Powered by AI

Transforming customer and colleague support through AI-powered chat, voice and case summarisation.

Man watching TV displaying SailGP in the hero of the ITVX app

NEW VALUE

Exclusive Live Events

Establishing ITVX as the destination for live events; streaming national moments that bring people together.

Close up of hand holding mobile phone logging in to the ITVX app with the app also on the tv in the background

ACQUISITION & ACTIVATION

Gateway to Growth

Driving a frictionless authentication experience through strategic A/B testing.

Figure sitting on sofa with open laptop on their lap with a Black Friday deal displayed within a rail of the ITVX website

UPSELL & RETENTION

Premium Persuasion

Leveraging Black Friday to upsell users and drive subscription growth to ITVX Premium.

COMING SOON

DESIGN SYSTEMS

Systems for Sports

Tackling a design system suitable for global sports streaming with TNT Sports.

Young child holding a mobile phone navigating through the menu options of the Cartoon Network app

NEW VALUE

Magic in Motion

Reimagining the role of Motion Design for product innovation in kids entertainment

Father and son watching TV displaying the Eurosport Player app

COMING SOON

CONNECTED TV

Bringing Eurosport Home

Reinventing Eurosport Player for the at-home, connected TV experience.

Two Amazon Echo devices and mobile phone showing the Contiki Alexa skill packing list with an open suitcase being packed in the background

VOICE EXPERIENCE

Alexa, Pack My Bags

Designing for the invisible interface, helping users travel with Contiki.

Figure watching TV displaying the Dplay homepage.

COMING SOON

CONNECTED TV

From MVP to Market Leader

Creating Dplay. The beginnings that set the design and UX foundations for Discovery+.

In Good Company

From in-house roles to agency gigs, I've been fortunate enough to collaborate with major players on a global scale. While a few collaborations are from the archives, I won't let that hold me back from discreetly name-dropping a few to showcase the talent I’ve had the pleasure of working with and learning from.